About the artist

Việt Hà (Phích) is a Hanoi-based artist whose work explores the meaning of life through handwritten quotes on yellow sculptural paintings resembling sticky notes.

Her secondary medium is a vibrant series of digital illustrations that depict everyday moments in bold, contrasting colors. A subtle touch of Indochine aesthetics is woven into her characters’ features, reflecting her deep appreciation for Vietnam’s cultural and traditional heritage.

Through her art, Phích invites viewers to see the brighter side of life—whether it’s in the mundane, on social media, or in history. Her work can be described as part of the “hopecore” movement: a celebration of intentional optimism and the pursuit of joy in a complex world.

About NOTE collection

NOTE – originally titled The Sticky Notes Project – was born in Amsterdam, Netherlands, during a time when the artist was searching for a way to communicate with her loved ones. The works capture her unspoken words to her family, as well as memorable phrases shared with her by others—preserved and transformed into art.

Previous Clients/Employments

  • Chung Workspace

    Creative Director
    03 - 04/2025

    Leading the direction of the brand’s visual identity, storytelling, and media strategy

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  • HOA club

    Brand Strategist & Visual Executive
    12/2024 - 03/2025

    In charge of SOL’s branding strategy & execute HOA club visual and storytelling (include all brands: HOA club, SOL & WIS)

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  • Vietcombank

    Graphic & UI/UX Designer
    04 - 08/2022

    Execute Vietcombank’s POSM, social content, branding campaigns, and event materials while managing partner proposals and creative workflows

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  • TPBank

    Graphic & UI/UX Designer
    12/2021 - 04/2022

    Creating UI/UX for mobile apps, websites, and marketing visuals across both the Marketing Department and Digital Banking Center

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  • Caledonia Vietnam

    Graphic Designer
    03 - 07/2021

    Designing marketing materials, leading a visual rebrand for The Fat Pig, managing POSM assets, and planning social media campaigns for Caledonia’s four restaurant brands: Chops, The Fat Pig, Durty Bird, Trẻ Trâu Pizza

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  • CoderSchool Vietnam

    Project Assistant
    07/2020 - 01/2021

    Leading the Facebook Developer Circle Innovation Challenge project by managing ambassadors, marketing and events, class operations and external collaboration

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  • Meta/Facebook Developer Circle

    Graphic Designer & Project Assistant
    01/2020 - 01/2021

    Working with Meta APAC to build a Developer Circles community in Vietnam. In charge of visual design, content marketing, and event coordination

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